Join “Fresh From Florida”

Laws and Regulations

Florida Statutes
Chapter:  571

Contact

Division of Marketing and Development
The Mayo Building
407 S. Calhoun St.
Tallahassee, FL 32399-0800

Jackie Moalli
(850) 617-7399
(850) 617-7301 Fax
Jacqueline.Moalli@FreshFromFlorida.com

The vast majority of Florida’s 47,000 agricultural producers are small farmers. As such, they do not have the resources to individually conduct promotional and advertising campaigns to help market their products. By joining the Florida Agricultural Promotional Campaign (FAPC), both small and large producers can benefit from the “Fresh From Florida” programs conducted by the Florida Department of Agriculture and Consumer Services.  

The hallmark of the program is the familiar “Fresh From Florida” logo, which is displayed on product packaging and signage and in a variety of print and electronic media. Only members of the FAPC are permitted to use the logo. The logo associates the member’s products with Florida agriculture’s worldwide image of excellence, which has been carefully cultivated and promoted by the FAPC program since its beginnings in 1990.

FAPC members have the opportunity to use the “Fresh From Florida” logos, participate in industry trade shows at a reduced cost, receive point-of-purchase materials, have access to trade leads, receive the “Fresh From Florida” magazine and industry newsletter, tie in to supermarket promotions that feature Florida products in newspaper and store circular advertisements, and receive a farm sign customized with the member’s business name.

"Fresh From Florida" Membership

There are two levels of FAPC membership. Paying members (that pay an annual fee) include producers, packers, repackers, processors, brokers, shippers, cooperatives, agriculture supporters and industry organizations. Non-paying members include retailers, restaurants, food service, nonprofits, wholesalers, educational organizations and governmental organizations. 

Order "Fresh From Florida" Marketing Materials

Many types of point-of-sale and retail display materials promoting Florida agricultural products are available free of charge to FAPC members. These display materials can only be used to promote Florida products.

Logo Incentive Program

FAPC members can participate in the Logo Incentive Program, which offsets a portion of their consumer packaging and carton printing costs while promoting the "Fresh From Florida" message.

Information About the Logo Incentive Program

Multimedia

Florida Herb-Roasted Florida Chicken with Snap Beans and Strawberry Parfait

Herb-Roasted Chicken with Snap Beans and Strawberry Parfait (:30) [ Windows Media Video 5.44 MB ]
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Florida Snapper with Citrus Sauce and Snap Beans

Snapper with Citrus Sauce and Snap Beans (:30) [ Windows Media Video 5.54 MB ]
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Florida Sweet Corn, Grilled Chicken and Watermelon

Sweet Corn, Grilled Chicken and Watermelon (:30) [ Windows Media Video 5.63 MB ]
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Florida Pan-Roasted Florida Vegetables with Sirloin Steak

Pan-Roasted Vegetables with Sirloin Steak (:30) [ Windows Media Video 5.43 MB ]
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Florida Gulf Shrimp and Sweet Pepper Stir Fry

Gulf Shrimp and Sweet Pepper Stir Fry (:30) [ Windows Media Video 7.50 MB ]
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Florida Citrus and Honey Glazed Grouper

Citrus and Honey Glazed Grouper (:30) [ Windows Media Video 6.06 MB ]
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Florida Corn, Tomato and Avocado Salsa

Corn, Tomato and Avocado Salsa (:30) [ Windows Media Video 7.66 MB ]
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Florida Berry and Citrus Salad

Berry and Citrus Salad (:30) [ Windows Media Video 9.34 MB ]
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Purchase "Fresh From Florida" Merchandise

Visit the Online Merchandise Store to purchase "Fresh From Florida" merchandise such as aprons, tote bags, caps, visors, shirts, jackets and sweatshirts.