Florida Department of Agriculture and Consumer Services

Exporting Florida Agricultural Products

Program Resources

Contact Us

Division of Marketing and Development
The Mayo Building
407 S. Calhoun St.
Tallahassee, FL 32399-0800

(850) 617-7330
(850) 617-7301 Fax
Exporting@FreshFromFlorida.com

Getting Started

Your company is interested in exporting safe, quality food and other agricultural products to the international marketplace. Do you have any prior experience? Do you have the production capacity? Working capital? This section will help you determine if your business is ready to commit to exporting. The tools here will assist you in evaluating your business and answering questions as you begin looking to successfully export.  

Successful Exporting

Are you ready to commit to successful exporting? This exercise [ Adobe PDF Document 1,021.90 KB ] will help you set goals and evaluate your company from within by analyzing: management’s export experience, management and personnel, production capacity and financial capacity.

International Marketing Plan Workbook

The purpose of the International Marketing Plan Workbook [ Adobe PDF Document 609.04 KB ] is to prepare your business to enter the international marketplace. It will lead you through the process of exporting your product to an international market. After completing the workbook, you will be ready to develop an international marketing plan to export your product.

Florida SBDC/Enterprise Florida Export Marketing Plan

The Florida Small Business Development Center (SBDC) and Enterprise Florida offer qualified “new-to-export” Florida manufacturers the development of a customized Export Marketing Plan [ Adobe PDF Document ] to identify overseas growth strategies for the company. Find out how to qualify and participate.

Protecting Receivables

The Export-Import Bank of the United States (EXIM) is a federal government agency that helps companies increase export sales by empowering them to offer open account credit terms and protecting receivables against nonpayment  - up to 95% - by international buyers. Small business is our business – no company and no transaction is too small.

Find Your HS Code

All customs transactions are based on universal Harmonized Codes (HS). The U.S. Census Bureau calls the list Schedule B. Through this online training video you can determine your HS code.

SBA Export Business Planner

The U.S. Small Business Administration offers its Export Business Planner For Your Small Business, which is a hands-on exporting preparation guide. This tool is designed to serve as your roadmap for creating your export business plan, exploring foreign markets, developing a marketing plan, exploring financing, costing your product, and more.

Education and Assistance

Export Costing Worksheet

Before you quote an export price, make sure you include all costs with this worksheet [ Adobe PDF Document 602.62 KB ].

Terms of Sale, Quick Reference Guide

Incoterms [ Adobe PDF Document 121.22 KB ], or terms of sale, are used worldwide between a buyer and seller, making all parties in the transaction aware of each person’s responsibility. These terms, while often misused, are very important to understand.

Foreign Currency Converter

Whether you’re an e-commerce merchant, developer, or multinational, accessing currency rates is simple with XE Currency Data.

Glossary of Export Terms

An extensive list of terms [ Adobe PDF Document 634.63 KB ] used in the environment of international commerce and exporting.

Free Trade Agreements

The United States has free trade agreements with 20 countries. These include 12 bilateral agreements and two multilateral agreements (NAFTA and CAFTA-DR). Agreements create opportunities to increase U.S. agricultural sales internationally, stripping away barriers to trade, eliminating tariffs, opening markets and promoting investment and economic growth. This document [ Adobe PDF Document 629.79 KB ] provides a synopsis of each agreement.

Documentation

Export Documents

The U.S. Southern Trade Association provides a list of documents used in exporting. Shipping and receiving country requirements, in terms of sale and method of payment, typically dictate the required export documents. Exporters must prepare all documents with absolute accuracy. New exporters should consider obtaining the advice and securing the services of a competent freight forwarder in order to ensure compliance with documentary requirements.

Global GAP Certification

Learn how to obtain the Global Good Agricultural Practice (GAP) certification to harmonize standards and procedures and develop an independent certification system.

Phytosanitary Certificates

The USDA Animal and Plant Health Inspection Service (APHIS) is responsible for safeguarding agriculture and natural resources from the risks associated with the entry, establishment or spread of animal and plant pests and noxious weeds. Get information for  phytosanitary certificate issuance and tracking.

Shipping

Facts About Consolidation

A consolidator [ Adobe PDF Document 611.69 KB ], or third-party provider, is a company that provides a variety of services that include an opportunity for small manufacturers or suppliers to come together as one to reduce the overall impact that logistics expenses would have on their delivered cost of goods.

Pallet Information and Calculation

Get information about the pallet dimensions [ Adobe PDF Document 241.43 KB ] sanctioned by the International Organization for Standardization (ISO) and how to ensure that pallets comply with phyto-sanitary standards.

Shipping Container Information

Get information and specifications about standard international shipping containers [ Adobe PDF Document 133.28 KB ], including equipment names, interior dimensions, door opening dimensions, top opening dimensions, tare weight, cubic capacity and payload.

Managing Risk

Agricultural Tariff Tracker

The Agricultural Tariff Tracker is a searchable database that allows U.S. agriculture exporters (and importers) to find the tariffs, tariff-rate quotas, and safeguards of their products with all U.S. free trade agreement partners.

Export Training

Seminars

Expand Into International Markets – “Fresh From Florida” Ag Export Seminar, May 8, 2015:  Hosted by FDACS and the Southern United States Trade Association (SUSTA), the seminar was held at the University of Florida’s IFAS Extension Office in Seffner. It featured speakers from FDACS, SUSTA, Florida Small Business Development Center and American Cruise-Aid Logistics, as well as a success story from LTA International. Below are links to the presentations:

Florida Agricultural Financial Management Conference, August 27-28, 2015: This conference provides essential financial risk management training for Florida’s agricultural producers. FAFMC is a collaborative effort to enhance Florida’s specialty crop industry that includes specialty crop producers and their trade organizations, UF-IFAS Extension, lenders, accountants, attorneys and other allied suppliers.

Webinars

FDACS will host the following webinars throughout the year. These webinars give first-time exporters information on the steps to take to achieve successful exporting. These webinars include speakers from FDACS, SUSTA and the Florida Small Business Development Center, as well as companies that have experienced successful exporting in regions around the world. Below are links to these presentations:

Trade Shows

Seafood Expo North America: March yearly; Boston. Seafood Expo North America (formerly the International Boston Seafood Show) is North America’s largest seafood trade exposition. The exposition features over 1,000 exhibiting companies from more than 40 countries. 

CPMA Convention and Trade Show: April yearly; location varies. CPMA’s annual convention and trade show hosts 3,500 representatives from across the fresh fruit and vegetable supply chain. 

ANUGA: October in odd-numbered years; Cologne. ANUGA’s trade fair concept is unique, bringing supply and demand together in 10 specialized trade shows under one roof. 

SIAL Paris: October in even-numbered years; Paris. SIAL Paris is the world’s largest food and beverage trade event held in even-numbered years. This show gives the companies attending an opportunity to expand their export markets. The show has over 150,000 visitors and food professionals from nearly 200 countries.

PMA Fresh Summit: October yearly; location varies. With more than 20,000 people participating, Fresh Summit can help you anticipate change, identify emerging trends, and profit from new opportunities. 

SUSTA: SUSTA holds trade shows and events throughout the year.

Partners

Logos

Members of the "Fresh From Florida" campaign (also known as the Florida Agricultural Promotional Campaign, or FAPC) are authorized to use "Fresh From Florida" logos on their product packaging. The "Fresh From Florida" logos associate their products with Florida agriculture's worldwide image of excellence. To obtain digital files of the "Fresh From Florida" logos call (850) 617-7399 or email Exporting@FreshFromFlorida.com

Frequently Asked Questions

FAQ [ Adobe PDF Document 620.77 KB ] about exporting agricultural products. 

Print Resources

2015 International Report [ Adobe PDF Document 4.44 MB ]